MVNOs must find their NICHE

An MVNO is not simply a small MNO. MVNOs succeed when they find their market niche and tailor their customer experience to suit that niche. In this article we explore the importance of market segmentation for MVNOs.

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How do I choose the right MVNA or MVNE?

Using an MVNA or MVNE is the right choice for many MVNOs. But what are the most important things to look out for in making the choice? In this article we give you an introduction to MVNA and MVNE services and some help in making the right choice for your MVNO.

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Building a successful MVNO - Part 3

At the heart of any business is the set of products and services it offers to its target market. MVNOs, of course, are no different and the range of product options is not as limited as many believe. In this article we look three of the most important product models used by MVNOs and explore the right operational approaches to make sure they are successful.

Read more: Building a successful MVNO - Part 3

Building a successful MVNO - Part 2

If you don't know where you are going it's going to be awfully hard to get there! Identifying why you want to invest in an MVNO gives you real guidance on how to set it up and how to operate it. In this article we examine the most popular reasons companies set out to build MVNOs and how to help ensure these goals are met.

Read more: Building a successful MVNO - Part 2

Building a successful MVNO - Part 1

Before you set out to build your MVNO it's a good idea to have some fundamental concepts to hand. In this article we discuss the basic operating principles of the MVNO business: what they do, how they work and how they make money.

Read more: Building a successful MVNO - Part 1

More Articles...

  1. Case Study: Oman MVNO