Building a successful MVNO - Part 3

Why would someone buy my product?

Most MVNO product propositions fall in one or a combination of these three main categories:
a)    It’s cheaper than the competition
b)    It has special features which they will love
c)    It has a brand that people are enthusiastic about

a)    It’s cheaper than the competition

MVNO products offering low costs

 

b)    It has special features which they will love

MVNO products with special features

 

c)    It has a brand that people are enthusiastic about

MVNO products with strong brand appeal

In Building a successful MVNO - Part 1 we look at MVNOs and their characteristics and in Building a successful MVNO - Part 2 we look at your overall objectives for your MVNO.